How To Get Insights On Snapchat
Snapchat launched in July 2011 as an "ephemeral" messaging platform. The app, originally called "Picaboo", was initially only available on iOS. The Picaboo app didn't take off right away, with only 127 users in its first few months.
A rebrand to Snapchat and release on Android fueled rapid growth. The app then quickly reached a milestone of 100,000 daily active users about a year after launch.
Today, Snapchat has more than 293 million daily active users around the globe. Financial year-over-growth is strong too, with revenue in Q2 of 2021 reaching $982 million, with an improvement of 116.25% compared to the previous year.
Here's an overview of what you'll learn about Snapchat in 2021:
- Snapchat Usage Statistics (Top Picks)
- How many users access Snapchat on a daily basis?
- How many Snaps are created every day?
- Snapchat product features
- Snapchat acquisitions
- Snapchat patents
- Snapchat annual revenue
- Snapchat average revenue per user
- Snapchat users by country
- Snapchat daily usage
- Snapchat gender demographics
- Snapchat age demographics
- How many people work at Snapchat?
Important Snapchat User Stats
- Snapchat currently has 293 million daily active users worldwide.
- 67.58% of Snapchat daily active users are based outside of North America.
- Snapchat reaches over 75% of the millennial and Gen Z population in the US.
- On average, 5 billion Snaps are created every day.
- Market capitalization of Snap Inc. is $118.99 billion.
- Snapchat generated $2.5 billion in annual revenue in 2020.
- Snapchat holds 872 patents.
How many people use Snapchat on a daily basis?
Snapchat has 293 million daily active users worldwide. An increase of 85.44% from 158 million daily users in 2016.
Snapchat reported their highest year-over-year percentage user growth in 2014, with 104% growth.
Their worst performing year for user growth was 2018 when Snapchat ended the year with 186 million daily active users. This was a decrease of 1 million users since 2017.
Since 2014, Snapchat has added an average of 32.88 million daily active users each year.
Here's a breakdown of Snapchat's daily active users growth since 2012:
| Year | Number of daily active users |
|---|---|
| Q2 2012 | 100 thousand |
| Q4 2012 | 1 million |
| Q1 2013 | 8.04 million |
| Q2 2013 | 17.53 million |
| Q3 2013 | 25.62 million |
| Q4 2013 | 34.8 million |
| Q1 2014 | 46 million |
| Q2 2014 | 57 million |
| Q3 2014 | 62 million |
| Q4 2014 | 71 million |
| Q1 2015 | 80 million |
| Q2 2015 | 86 million |
| Q3 2015 | 94 million |
| Q4 2015 | 107 million |
| Q1 2016 | 122 million |
| Q2 2016 | 143 million |
| Q3 2016 | 153 million |
| Q4 2016 | 158 million |
| Q1 2017 | 166 million |
| Q2 2017 | 173 million |
| Q3 2017 | 178 million |
| Q4 2017 | 187 million |
| Q1 2018 | 191 million |
| Q2 2018 | 188 million |
| Q3 2018 | 186 million |
| Q4 2018 | 186 million |
| Q1 2019 | 190 million |
| Q2 2019 | 203 million |
| Q3 2019 | 210 million |
| Q4 2019 | 218 million |
| Q1 2020 | 229 million |
| Q2 2020 | 238 million |
| Q3 2020 | 249 million |
| Q4 2020 | 265 million |
| Q1 2021 | 280 million |
| Q2 2021 | 293 million |
Source: Business Insider, Snapchat
Snapchat's daily active users in North America
32.42% (92 million) of Snapchat daily active users are based in North America (including Mexico, the Caribbean, and Central America).
The Snapchat daily active user base in North America has grown by55.7% since 2016.
We've charted Snapchat's daily active user growth in North America since 2013 by quarter:
| Year | Number of daily active users |
|---|---|
| Q1 2013 | 6.598 million |
| Q2 2013 | 11.9 million |
| Q3 2013 | 16.58 million |
| Q4 2013 | 21.21 million |
| Q1 2014 | 26 million |
| Q2 2014 | 30 million |
| Q3 2014 | 32 million |
| Q4 2014 | 35 million |
| Q1 2015 | 38 million |
| Q2 2015 | 40 million |
| Q3 2015 | 44 million |
| Q4 2015 | 48 million |
| Q1 2016 | 64 million |
| Q2 2016 | 61 million |
| Q3 2016 | 65 million |
| Q4 2016 | 68 million |
| Q1 2017 | 71 million |
| Q2 2017 | 75 million |
| Q3 2017 | 77 million |
| Q4 2017 | 80 million |
| Q1 2018 | 81 million |
| Q2 2018 | 80 million |
| Q3 2018 | 79 million |
| Q4 2018 | 79 million |
| Q1 2019 | 80 million |
| Q2 2019 | 83 million |
| Q3 2019 | 84 million |
| Q4 2019 | 86 million |
| Q1 2020 | 88 million |
| Q2 2020 | 90 million |
| Q3 2020 | 90 million |
| Q4 2020 | 92 million |
| Q1 2021 | 93 million |
| Q2 2021 | 95 million |
The share of Snapchat users based in North America (among worldwide Snapchatters) has been on a steady decline since 2013.
Here's the table of Snapchat's user share in North America since 2013:
| Year | Share |
|---|---|
| 2013 | 60.94% |
| 2014 | 49.29% |
| 2015 | 44.86% |
| 2016 | 43.04% |
| 2017 | 42.78% |
| 2018 | 42.47% |
| 2019 | 39.45% |
| 2020 | 34.71% |
| 2021 (Q2) | 32.42% |
Source: Snapchat
Snapchat's daily active user growth in Europe
Snapchat reports that26.62% (78 million) of Snapchat daily active users are based in Europe (including Russia and Turkey).
The Snapchat user base in Europe has increased by69.57% since mid-2016, at which point the continent was home to 46 million daily active users.
Here's a table that breakd down Snapchat user growth in Europe since 2013:
| Year | Number of daily active users |
|---|---|
| Q1 2013 | 0.96 million |
| Q2 2013 | 3.85 million |
| Q3 2013 | 6.51 million |
| Q4 2013 | 9.66 million |
| Q1 2014 | 14 million |
| Q2 2014 | 18 million |
| Q3 2014 | 20 million |
| Q4 2014 | 23 million |
| Q1 2015 | 27 million |
| Q2 2015 | 29 million |
| Q3 2015 | 30 million |
| Q4 2015 | 34 million |
| Q1 2016 | 39 million |
| Q2 2016 | 46 million |
| Q3 2016 | 49 million |
| Q4 2016 | 52 million |
| Q1 2017 | 55 million |
| Q2 2017 | 57 million |
| Q3 2017 | 57 million |
| Q4 2017 | 60 million |
| Q1 2018 | 62 million |
| Q2 2018 | 61 million |
| Q3 2018 | 59 million |
| Q4 2018 | 60 million |
| Q1 2019 | 61 million |
| Q2 2019 | 64 million |
| Q3 2019 | 65 million |
| Q4 2019 | 67 million |
| Q1 2020 | 70 million |
| Q2 2020 | 71 million |
| Q3 2020 | 72 million |
| Q4 2020 | 74 million |
| Q1 2021 | 77 million |
| Q2 2021 | 78 million |
We've prepared the table on the share of European users among the global Snapchat audience:
| Year | Share |
|---|---|
| 2013 | 27.76% |
| 2014 | 32.39% |
| 2015 | 31.77% |
| 2016 | 32.91% |
| 2017 | 32.08% |
| 2018 | 32.26% |
| 2019 | 30.73% |
| 2020 | 27.92% |
| 2021 (Q2) | 26.62% |
Source: Snapchat
Snapchat's daily active user growth in the rest of the world
According to company data, 40.96% (120 million) of Snapchat daily active users are located in Asia, Africa, South America and Australia.
The international Snapchat user base (excl. Europe) has increased by 55% in 2020, adding 35 million new daily active users in the region.
Snapchat has added 84 million daily active users based outside of North America and Europe in the past 5 years (2016-2021) alone.
We've charted the growth of the daily active Snapchat user base in Asia, Africa, South America and Australia since 2013:
| Year | Number of daily active users |
|---|---|
| Q1 2013 | 0.54 million |
| Q2 2013 | 1.76 million |
| Q3 2013 | 2.89 million |
| Q4 2013 | 3.91 million |
| Q1 2014 | 6 million |
| Q2 2014 | 9 million |
| Q3 2014 | 11 million |
| Q4 2014 | 13 million |
| Q1 2015 | 16 million |
| Q2 2015 | 18 million |
| Q3 2015 | 20 million |
| Q4 2015 | 24 million |
| Q1 2016 | 29 million |
| Q2 2016 | 36 million |
| Q3 2016 | 39 million |
| Q4 2016 | 39 million |
| Q1 2017 | 40 million |
| Q2 2017 | 42 million |
| Q3 2017 | 44 million |
| Q4 2017 | 47 million |
| Q1 2018 | 48 million |
| Q2 2018 | 47 million |
| Q3 2018 | 47 million |
| Q4 2018 | 47 million |
| Q1 2019 | 49 million |
| Q2 2019 | 56 million |
| Q3 2019 | 61 million |
| Q4 2019 | 64 million |
| Q1 2020 | 71 million |
| Q2 2020 | 77 million |
| Q3 2020 | 87 million |
| Q4 2020 | 99 million |
| Q1 2021 | 111 million |
| Q2 2021 | 120 million |
Source: Snapchat
How many Snaps are created every day?
A "Snap" is a picture or video sent via the Snapchat app.
Snapchat reports that an average of 5+ billion snaps are created every day. An increase of 25% from 4+ billion in Q2 2020.
Source: Snapchat.
Snapchat product features
Snapchat has introduced 101 product features since 2011.
Its recent innovations include Map Layers (personalized map experiences), Spotlight (discovery feature for top-performing videos), Happening Now (curation of news stories), and Snap Games (games by Snapchat & third-party developers available in the app).
Here's a table with the number of Snapchat product innovations introduced since 2011 by year:
| Year | Number (incl. highlights) |
|---|---|
| 2011 | 2 (Visual Communication, Ephemeral Messaging) |
| 2012 | 2 (Android, Video Snaps) |
| 2013 | 3 (Reply, Smart Filters, Stories) |
| 2014 | 6 (Snap Ads, Geofilters, Chat) |
| 2015 | 7 (Story Explorer, Discover, Snapcodes) |
| 2016 | 10 (Bitmoji, Stickers, Spectacles) |
| 2017 | 11 (Voice Filters, Snap Map, Ads Manager) |
| 2018 | 13 (Group Video Chat, Snappables, Snap Originals) |
| 2019 | 14 (Cameos, Bitmoji TV, Snap Select) |
| 2020 | 16 (Spotlight, Camera Kit, Dynamic Lenses) |
| 2021 (as of July 2021) | 17 (Map Layers, Story Studio, Gifting) |
Source: Snapchat
Snapchat feature: Spotlight
Launched in November 2020, Spotlight is a platform for sharing the most entertaining user-generated Snaps, which are tailored to each Snapchat user ("Snapchatter").
Snapchat pays over $1 million daily to creators of top-performing videos on the platform. The entertainment platform receives more than 525,000 submissions per day on average.
Over 125 million users engage with the Spotlight product feature on a monthly basis.
Source: Snapchat
Snapchat feature: Snap Map
Snap Map is a location-sharing feature of Snapchat, which allows users to find other users and places on a map.
According to Snap Inc.'s internal data, 250+ million users access Snap Map on a monthly basis. An increase from 200+ million users in Q2 2020.
More than 30 million businesses are viewable on the Snap Map.
Source: Snapchat
Snapchat acquisitions
Snapchat has made 29 acquisitions since 2014.
One of the recent major Snapchat acquisitions includes the reported $166 million purchase of AI Factory. The computer vision startup helped enable Cameos (an animated selfie-based feature) on the platform.
Snapchat has spent $744 million on acquiring 4 companies with publicly reported prices.
More than a third of Snapchat acquisitions (37.93%) were announced in 2016 & 2017.
| Year | Number of acquisitions |
|---|---|
| 2014 | 3 |
| 2015 | 2 |
| 2016 | 5 |
| 2017 | 6 |
| 2018 | 2 |
| 2019 | 2 |
| 2020 | 2 |
| 2021 (as of February 2021) | 7 |
Source: TechCrunch, CB Insights, Crunchbase
Snapchat patents
Snap Inc. holds a total of 872 patents.
In the last 3 years alone (2018-2020), Snap Inc. has been granted 445 patents (56.9% of all its current granted patents).
| Year | Number of patents |
|---|---|
| 2012 | 6 |
| 2013 | 9 |
| 2014 | 30 |
| 2015 | 62 |
| 2016 | 77 |
| 2017 | 140 |
| 2018 | 129 |
| 2019 | 169 |
| 2020 | 147 |
| 2021 (as of October 2021) | 138 (pending) |
Source: CB Insights, Snapchat
Snapchat annual revenue
Snapchat has reported $2.5 billion in annual revenue for 2020. An increase of 118.86% compared with $1.18 billion two years earlier. In Q2 of 2021 revenue increased 116% to $982 million, compared to the preceding year.
Here's the table of Snapchat annual revenue since 2014:
| Year | Annual revenue (in millions) |
|---|---|
| 2014 | $3.1 |
| 2015 | $59 |
| 2016 | $404 |
| 2017 | $825 |
| 2018 | $1,180 |
| 2019 | $1,716 |
| 2020 | $2,507 |
| 2021 (Q1 + Q2) | $1,752 |
Source: Business Insider, Snapchat
Snapchat annual revenue by region: North America
The North American market (inc, Mexico, the Caribbean, and Central America) contributed 70.8% ($1.775 billion) of Snapchat's annual revenue in 2020.
Here's the table of Snapchat annual revenue in the North America region since 2016:
| Year | Annual revenue (in millions) |
|---|---|
| 2016 | $363 |
| 2017 | $675 |
| 2018 | $781 |
| 2019 | $1,068 |
| 2020 | $1,775 |
| 2021 (Q1 + Q2) | $1,255 |
Source: Snapchat
Snapchat annual revenue by region: Europe
The European region (incl. Russia and Turkey) contributed 15.50% ($152,27 million) of Snapchat's Q2 2021 revenue.
Since 2017, Snapchat annual revenue from the European market has grown by 3.91 times.
We've prepared the table on Snapchat Europe market annual revenue since 2016:
| Year | Annual revenue (in millions) |
|---|---|
| 2016 | $36 |
| 2017 | $102 |
| 2018 | $186 |
| 2019 | $269 |
| 2020 | $399 |
| 2021 (Q1 + Q2) | $266 |
Source: Snapchat
Snapchat annual revenue by region: Rest of the World
The Rest of the World (Asia, Africa, South America, Australia) market contributes 13.04% ($128 million) of Snapchat's revenue for Q2 2021.
Here's the Snapchat annual revenue growth in Asia, Africa, South America and Australia since 2016:
| Year | Annual revenue (in millions) |
|---|---|
| 2016 | $6 |
| 2017 | $60 |
| 2018 | $170 |
| 2019 | $263 |
| 2020 | $333 |
| 2021 (Q1 + Q2) | $231 |
Source: Snapchat
Snapchat average revenue per user
Snapchat defines average revenue per user (ARPU) as quarterly revenue divided by the average daily active users. Annual ARPU is calculated as the sum of each reported quarterly ARPU.
Snapchat reported an average revenue of $10.09 per user in 2020. A 116.99% increase from $4.65 three years earlier.
Here's the table on average Snapchat revenue per user since 2015:
| Year | Average revenue per user |
|---|---|
| 2015 | $0.59 |
| 2016 | $2.71 |
| 2017 | $4.65 |
| 2018 | $6.29 |
| 2019 | $8.29 |
| 2020 | $10.09 |
| 2021 (Q1 + Q2) | $6.09 |
Source: Snapchat
Snapchat users by country
Snapchat's user base in its 10 largest markets (by the size of the social platform audience) contributes a total of 65.89% of Snapchat's global advertising audience reach (out of a total of 513.9 million).
Here's a breakdown of Snapchat users by country:
| Country | Reach |
|---|---|
| USA | 105.25 million |
| India | 99.8 million |
| France | 23.4 million |
| UK | 19.8 million |
| Saudi Arabia | 19.1 million |
| Mexico | 17.65 million |
| Pakistan | 14.8 million |
| Germany | 14.45 million |
| Iraq | 12.15 million |
| Egypt | 12.05 million |
Source: Hootsuite
Snapchat audience reach rate by country
On a worldwide level, the reach of Snapchat advertising audiences makes up 8.4% of the population aged 13+.
In 11 countries, more than 40% of the population (aged 13+) can be reached with Snapchat advertising.
Here's the list of countries with the highest reach rate of the population aged 13+:
| Country | Reach of 13+ audience |
|---|---|
| Luxembourg | 75.2% |
| Saudi Arabia | 69.0% |
| Norway | 68.7% |
| Kuwait | 52.5% |
| Denmark | 49.0% |
| Sweden | 45.3% |
| Iraq | 44.1% |
| Ireland | 42.7% |
| France | 44.1% |
| Bahrain | 41.9% |
Source: Hootsuite
Snapchat daily usage
The average US Snapchat user spends 26 minutes per day on the app in 2021. A slight increase from 24 minutes per day reported back in 2016.
Pew Research Center reports that 59% of American Snapchat users access the app on a daily basis.
Source: eMarketer, Pew Research Center
Snapchat gender demographics
The Snapchat ad audience predominantly consists of female users with 56.4%. The male audience makes up most of the remainder, at 43.1%.
Source: Hootsuite
Snapchat age demographics
65% of US internet users aged 15 to 29 use Snapchat.
For internet users older than 30, Snapchat usage penetration in the US is below 25%.
Here's the table showing the percentage penetration of Snapchat by age group in the US:
| Age group | Share of Snapchat users (among internet users) |
|---|---|
| 18-29 years | 65% |
| 30-49 years | 24% |
| 50-64 years | 12% |
| 65+ years | 2% |
Source: Pew Research Center
How many people work at Snapchat?
Snapchat has 3,863 full-time employees.
54% (2,086) of Snapchat full-time employees are involved in engineering roles.
Snapchat currently has 1,133 job listings posted on LinkedIn.
Based on data from Comparably, the average annual compensation at Snap Inc. is $110,642.
Based on H1B Salary Database data, employees at Snap Inc. in the US on H-1B visas (employment visas for foreign workers) receive a median base salary of $134,098.
Sources: Snapchat, Macrotrends, LinkedIn, Comparably, H1B Salary Database
Conclusion
You're done! That's the end of my list of Snapchat user and revenue statistics.
Snapchat user growth has slowed down, especially in mature markets like North America and Europe. But has done well in terms of increasing revenue over the past few years.
Now I want to hear from you:
Do you think Snapchat shows strong promise as a social media platform for years to come? Or do you think it's going to fade?
Feel free to leave a comment below with your thoughts.
How To Get Insights On Snapchat
Source: https://backlinko.com/snapchat-users
Posted by: gomezsonsen.blogspot.com
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